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I’ll often schedule four to five updates with different headline variations all at once to post throughout the week.Most social networking sites and online forums allow content promotion as long as it’s valuable, relevant to the community, and not blatant self promotion.Editor’s note: Though much of the advice in this post still rings true today, some of the specific tools and techniques mentioned here are no longer supported by the companies that offered them.If you’d like additional guidance on how to optimize the performance of your blog posts, check out CMI’s Ultimate Blog Marketing Checklist: 57 Tips.Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics).
If you have a lot of employees, the increase in your potential reach could be gigantic.
Even Great Content Can Go Unnoticed We would like to think after hitting “publish” on a new post that the seas will part, angels will sing and Moses will lead customers straight into our shopping carts. In reality, the only people who know your post is there are you and your RSS subscribers.
After a while, a search engine spider will come along and your post will begin jockeying for search-engine position among the thousands of other web pages related to that same topic.
You also need to remember that when you post your new content via a status update, only a small percentage of your friends/followers will actually be online at that moment to see it.
To maximize the likelihood of your followers seeing and reading your new post, you may need to send multiple updates on different days and at different times.